Google Adwords

Google AdWords

Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.

Google adwords (ad) service is largely focused on keywords.

Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use.
AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your link.

Options in Google Adwords

You pay Google Ads each time your ad is clicked. The price you’re willing to pay for each click is called cost-per-click (CPC)

And cost per impression (CPM). This is where you pay the search engine for every 1,000 times your ad appears. The user doesn’t have to click through.

You can pick a maximum bid amount, and if you choose the automatic option, Google chooses the bid amount for you within your budget, and theoretically brings you the most clicks possible within that budget.

Alternative to Google Adwords

Bing Network is the ad network belonging to Bing
Google’s biggest search engine rival

This term refers to all the methods, tactics and processes that You can increase Your Business appearing and ranking organic (non-paid) on google. If you get a good SEO, then you may not ever need to use paid services.

Other PPC Alternatives

There are lot’s of PPC Networks witch are greate, but they are like Google.
You will be in top of results as much as You Pay

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